Project Description
Avanos: Case Study
Situation
Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that help patients get back to the things that matter. Avanos develops, manufactures and markets recognized brands in more than 90 countries in digestive health, respiratory health, pain management, and IV therapy. Avanos tasked us with executing their newly launched brand design with a corporate awareness campaign, as well as develop messaging and collateral for several of
their products.
Solution
Informed by market research and our brand workshops, we boldly ideated and executed a memorable and targeted awareness campaign.
What we did
• Messaging and brand workshop
• Market research
• Print and digital corporate ad
• Email campaigns
• Digital banner ads
• Sales brochures
Results
Our client was so impressed with the results of our work that they surprised us with a video they presented internally during one of their sales meetings (see below).
While we did not do the media placement, they expected to receive over 30,000,500 impressions and 127,500 clicks to the Avanos sites.
