Case Studies
Case Studies
Avanos
Launching and creating awareness for a new medical device company.
Category: Medical Device Manufacturer with products for respiratory health, NICU, digestive health and IV therapy
Our Role: Initial Corporate branding and messaging and product launches
What we did:
- Messaging and brand workshops
- Market research
- Print and digital corporate ads
- Email campaigns
- Digital banner ads
- Sales brochures
Results
Highly successful launch with over 30 thousand impressions and 127,500 clicks to the Avanos websites
Misonix
Rebranding and repositioning a surgical Ultrasound device company and its products
Category: Ultrasonic surgical equipment (direct to physician marketing)
Our Role: Agency of record
What we did:
- Corporate identity
- Logo and tagline development
- Messaging
- Website
- Trade show design
- All print and digital collateral
Results:
Sales and stock price increased significantly from the point of our engagement forward. We were not provided sales numbers but were told that they consistently exceeded expectations. Immediately after the corporate brand launch, Scott Ludecker, Senior Vice President of Global Sales and Marketing, called to congratulate us and said, “This has been a historic day for our company.”
Merck/MilliporeSigma
Positioning, messaging, and visual development for various bio manufacturing product lines
For 10 years we have been working with MilliporeSigma and Merck KgA in various capacities and multiple business units. One of our first projects was developing SEO optimized web copy for their website and developing marketing materials for their various product lines.
We then moved on to high level messaging and branding campaigns with multiple videos and animated HTML banner ads.
Category: Bio Manufacturer
Our Role: Campaign development for new product launches
What we did:
- Positioning and messaging
- Campaign assets, including visuals, infographics, and icons
- Animated videos
- Website copy
Results:
Merck has not disclosed metrics, however the client has been pleased with our work and they continue referring us within their organization to work with different business units in the U.S., France and Germany.
Ology Bioservices
Naming and launching a new Contract Development Manufacturing Organization (CDMO)
Formerly known as Nanotherapeutics, the biotech company changed its business model and required and new new name and brand to better reflect their services.. As their agency of record, we were tasked with relaunching their entire brand and positioning, including changing their name, which no longer fit their mission or capabilities.
Category: CDMO
Our role: Agency of record
What we did:
- Entirely new corporate Identity and brand launch, including their name
- Website launch
- Print and digital ads and collateral
- Ongoing SEO and web hosting services
- Brochures
- Corporate posters
- Intranet Portal
- Trade show graphics
- Animated sales videos
- Office walk-through and CEO interview videos
- Digital banner ads
