Project Description


Launch of Beacon, a unique fetal heart rate monitor

Marketing Challenge:
Launch a unique, first-in-class fetal heart rate monitor that uses leads instead of straps and ultrasound to assess fetal heart.

Creative Solution:
Leverage the uniqueness of the product itself by creating a campaign that visually speaks to the product’s most
distinguishing characteristic, the leads.

The Glenveigh website

Glenveigh Sell Sheet

Direct mail campaign