Project Description

Case Study: Merck


For 10 years we have been working with MilliporeSigma and Merck KgA in various capacitites and multiple business
units. One of our first projects was developing SEO optimized web copy for the website. We then moved on to high level
messaging campaigns, and branding campaigns.


Positioning, message development and creative ideation for videos, print and digital tactics.

What we did

Messaging and concept campaigns including print layouts
• eShop campaign
• Print ads and collateral
• Animated videos
• HTML digital banner ads
• HTML email newsletters
• Virtual booth graphics and ads
• Brochures
• Corporate posters
• Trade show graphics


Merck has not disclosed metrics, however the client has been pleased with our work and they continue referring us within their organization to work with different business units in the U.S., France and Germany.

“Vitamin-D Has done an outstanding job with our marketing efforts. Our project with Vitamin-D was to take a long running campaign and extend the campaign’s shelf life, through a refresh. Vitamin-D’s concept for our campaign ‘facelift’ was exceptionally creative. We had the main points of the campaign, which were already effective and resonating with our customers. As part of the refresh, Vitamin-D helped us translate the main campaign benefits into an impactful narrative and storyline. The concepts were further adapted to various formats such as digital banners, print layouts and animated videos for use in the channels we engaged. In the end, we feel we succeeded in more than just a simple refresh, but almost an entirely new campaign.”

Ferdinand Dabu, Segment Marketing Manager, Bioprocessing, MilliporeSigma Life Science business of Merck KGaA, Darmstadt Germany

See more case studies