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A New You: How Healthcare Companies are Implementing Creativity in their Digital Healthcare Rebranding Campaigns

August 11th, 2023|

A Brand of Bits The healthcare industry is rife with challenges. The past few years have seen a global healthcare pandemic with COVD-19, causing people to lose their livelihood or have their lives radically changed. Many employees are now working [...]

Your Liver or Your House? The Problem with Medical Billing

August 11th, 2023|Tags: , , , , , |

A Bill Not Named William Modern medicine has afforded the world’s population endless benefits. Thanks to scientific advances in medicine, the world’s life expectancy has improved dramatically from the 19th Century to the present. Life expectancy in the United [...]

Show Me!: How Creatively Implementing Graphic Design Can Improve Your Brand

August 7th, 2023|Tags: , , , , , , , , |

A Universal Language Ancient Petroglyphs - Nine Mile Canyon, Utah Iconography and imagery have been used by humans for tens of thousands of years. Humans were using tools for cave drawings as early as 73,000 years ago [...]

Elon Musk Embarks on a New Frontier: The Human Brain

August 1st, 2023|Tags: , , , , |

Elon Musk Embarks towards a New Frontier: Your Brain Business dynamo and self-proclaimed engineer Elon Musk has perhaps explored almost every frontier imaginable. He’s helped push the limits of private space exploration with SpaceX, improved eCommerce transactions with PayPal, [...]

The Battle for Fertile Ground: Ukraine-Russia Conflict Places a Spotlight on the Need to Bioengineer the World’s Grains

July 29th, 2023|Tags: , , , , , , , |

In February of 2022 Vladimir Putin deployed a military occupation of Ukraine due to his alleged fears of Ukraine potentially becoming a member of NATO. This act of aggression has displaced millions of people from their homes in Ukraine, [...]

This Bud is not for you: The importance of knowing your target audience

July 26th, 2023|Tags: , , , , , |

Anheuser-Busch has reportedly lost $25 billion over the past few months. The losses have mostly been attributed to a marketing campaign led by Transgender Social Media Influencer Dylan Mulvaney. The ad strangely references March Madness, but Mulvaney implies that [...]

Putting the power of imagination to work for your brand

June 10th, 2023|Tags: , , , , |

Imagination is a powerful force. It can create new worlds, solve problems, and even change the world. Scientists have found that imagination is closely linked to creativity and problem-solving. When we imagine something, we are actually simulating the experience [...]