Marketing tips, tricks, and tools of the trade here.

Empower, educate, engage: crafting physician messages that ignite action and drive demand.

Let's talk about marketing devices and drugs to physicians. We all know it can feel dry, overloaded with data, and frankly, a bit of a snoozefest for busy medical professionals. But here's the thing: physician marketing is, at its [...]

How healthcare companies are increasingly utilizing digital marketing

The healthcare industry is rife with challenges. The past few years have seen a global healthcare pandemic with COVD-19, causing people to lose their livelihood or have their lives radically changed. Many employees are now working from home full-time [...]

August 11th, 2023|

Your Liver or Your House? The Problem with Medical Billing

Modern medicine has afforded the world’s population endless benefits. Thanks to scientific advances in medicine, the world’s life expectancy has improved dramatically from the 19th Century to the present. Life expectancy in the United States in 1860 hovered around 40 years of age (give or take). As of 2020, just 160 years later, life expectancy has nearly doubled to around 77 years of age now according to the CDC.

How Creatively Implementing Graphic Design Can Improve Your Brand

Iconography and imagery have been used by humans for tens of thousands of years. Humans were using tools for cave drawings as early as 73,000 years ago according to a group of archaeologists, led by Christopher Henshilwood. Their findings were of a symbol resembling that of a modern-day hashtag. This finding was not unique, as many others have surfaced in different parts of the world, thousands of years apart. While neanderthals utilized crude tools such as hand-stencils, modern artists may utilize Adobe Creative Suite, architects drafting software, physicians MRI imaging or X-Rays, and mechanical engineers computer-aided design software to design three-dimensional images of potential products. We have certainly come a long way.

Elon Musk Embarks on a New Frontier: The Human Brain

Business dynamo and self-proclaimed engineer Elon Musk has perhaps explored almost every frontier imaginable. He’s helped push the limits of private space exploration with SpaceX, improved eCommerce transactions with PayPal, and most recognizably taken Tesla Inc, from a niche electric car manufacturer to a viable alternative to internal combustion engine (ICE) vehicles that seemingly everyone wants their hands on. Another frontier he is tackling is the human brain with his Neuralink company. Neuralink is a neurotechnology that wants to implement a brain-computer interface (BCI) via tiny electrodes, with the aim of establishing direct communication between the human brain and computers. Neuralink’s aim is also to potentially cure and/or treat paralysis, and depression along with other various neurological conditions.

August 1st, 2023|Tags: , , , , |

The Battle for Fertile Ground: Ukraine-Russia Conflict Places a Spotlight on the Need to Bioengineer the World’s Grains

In February of 2022 Vladimir Putin deployed a military occupation of Ukraine due to his alleged fears of Ukraine potentially becoming a member of NATO. This act of aggression has displaced millions of people from their homes in Ukraine, [...]

This Bud is not for you: The importance of knowing your target audience

Anheuser-Busch has reportedly lost $25 billion over the past few months. The losses have mostly been attributed to a marketing campaign led by Transgender Social Media Influencer Dylan Mulvaney. The ad strangely references March Madness, but Mulvaney implies that [...]

July 26th, 2023|Tags: , , , , , |

Putting the power of imagination to work for your brand

Imagination is a powerful force. It can create new worlds, solve problems, and even change the world. Scientists have found that imagination is closely linked to creativity and problem-solving. When we imagine something, we are actually simulating the experience [...]

June 10th, 2023|Tags: , , , , |