This Bud is not for you: The importance of knowing your target audience

Anheuser-Busch has reportedly lost $25 billion over the past few months. The losses have mostly been attributed to a marketing campaign led by Transgender Social Media Influencer Dylan Mulvaney. The ad strangely references March Madness, but Mulvaney implies that [...]

Putting the power of imagination to work for your brand

Imagination is a powerful force. It can create new worlds, solve problems, and even change the world. Scientists have found that imagination is closely linked to creativity and problem-solving. When we imagine something, we are actually simulating the experience [...]

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