Project Description
Glenveigh
![](https://vitamindcreative.com/wp-content/uploads/2016/06/Simply-Beacon_web-e1465595215136.jpg)
![](https://vitamindcreative.com/wp-content/uploads/2016/06/Simply-Beacon_web-e1465595215136.jpg)
Launch of Beacon, a unique fetal heart rate monitor
Marketing Challenge:
Launch a unique, first-in-class fetal heart rate monitor that uses leads instead of straps and ultrasound to assess fetal heart.
Creative Solution:
Leverage the uniqueness of the product itself by creating a campaign that visually speaks to the product’s most
distinguishing characteristic, the leads.
![](https://vitamindcreative.com/wp-content/uploads/2016/06/Glenveigh-website.jpg)
The Glenveigh website
![](https://vitamindcreative.com/wp-content/uploads/2016/06/Glenveigh-website.jpg)
![](https://vitamindcreative.com/wp-content/uploads/2016/06/GV-0016-S-sell-sheet-BEACON_6DR-copy.png)
Glenveigh Sell Sheet
![](https://vitamindcreative.com/wp-content/uploads/2016/06/GV-0016-S-sell-sheet-BEACON_6DR-copy.png)
![](https://vitamindcreative.com/wp-content/uploads/2016/06/GV-0016-S-sell-sheet-BEACON_2-copy.png)
![](https://vitamindcreative.com/wp-content/uploads/2016/06/are-we-there-yet_82_web.jpg)
Direct mail campaign
![](https://vitamindcreative.com/wp-content/uploads/2016/06/are-we-there-yet_82_web.jpg)
![](https://vitamindcreative.com/wp-content/uploads/2016/06/are-we-there-yet_8_web.jpg)